David Oscroft
Art Director
The Badoo Project


Synopsis Credits
Integrated New York launch of new social media brand / dating site Badoo. The subjects of a city-wide media campaign were captured at a 3 day open casting in downtown New York. From 1000 attendees, 24 finalists were selected to
become the face of the brand, in a campaign that blended the humble profile picture, classified ads and the 15 minutes of fame that Warhol promised.
Photography by:
Dan Martensen, Danielle Levitt, Kenneth Cappello & Brooke Nipar.
Completed at Exposure with an immense and talented team.