David Oscroft
Art Director
Johnston & Murphy SS15


Synopsis Credits
Continuation of SS15 campaign & seasonal brand content, evolving the communication platform & concept of ‘perfect pairs’. Lifestyle photography by Andreas Sjödin.
Product photography by Carlton Davis.
Completed at Yard.
Timberland SS15 Brand Film (director’s cut)


Synopsis Credits
SS15 brand film for Timberland based on the seasonal theme ‘Let’s Get Lost’. Agency & director’s cut featuring preferred music & edit. Directed by Paul Minor
Completed at Yard.
Tumi 40th Anniversary Campaign



Synopsis Credits
Anniversary campaign content celebrating 40 years of the Tumi brand. Product photography & film by Leandro Farina.
Set design by Despina Curtis.
Completed at Yard.
Johnston & Murphy FW14


Synopsis Credits
Art direction of FW14 advertising campaign & seasonal content, marking the beginning of a complete repositioning for the veteran American footwear brand. Based on the idea of ‘perfect pairs’ the communication platform runs through multiple touch points from trade, retail and digital. Lifestyle photography by Andreas Sjödin.
Product photography by Carlton Davis.
Completed at Yard.
Timberland FW14 Campaign


Synopsis Credits
FW14 brand advertising for Timberland, including the development of the seasonal communication platform ‘In My Element’. Photography & film used in owned & paid channels. Photography by Cass Bird
Film directed by Paul Minor
Completed at Yard.
Edition 1 / 50


Synopsis Spec / Order
Giclee print on heavyweight watercolor stock listing all 50 US state nicknames. From Delaware to Hawaii, the names appear in the order in which they were committed to the union, to become these United States of America. Available for purchase. Available framed in black or natural wood, and unframed.
210mm x 594mm / 8.27in x 23.38in

Framed $200 USD + P&P
Unframed $120 USD + P&P

Order

Tumi FW13 Global Citizens Campaign


Synopsis Credits
Art direction of FW13 advertising campaign, featuring a cast of characters that embody the Tumi brand spirit of travel and innovation. Captured in Los Angeles. Lifestyle photography by John Balsom.
Product photography by Gentl & Hyres.
Film directed by Joshn Franer.
Completed at Yard.
Evans x Clements Ribiero SS13 Film


Synopsis Credits
Launch film for Evans & Clements Ribero’s SS13 Collaboration. Photography by Aitken Jolly
Rockport SS13


Synopsis Credits
Art direction of campaign imagery, with Erin Wasson. Photography by Dan Martensen.
Completed at Exposure.
Cover Up Clothing


Synopsis
Forthcoming identity for a London based clothing manufacturer.
NYWC


Synopsis
Forthcoming art deco inspired identity for a New York drinking society.
Rockport FW12


Synopsis Credits
Casting Erin Wasson in Rockport’s Fall/Winter 2012 campaign confirmed the brand’s arrival into the fashion space. Photography by Guy Aroch.
Completed at Exposure.
The Badoo Project


Synopsis Credits
Integrated New York launch of new social media brand / dating site Badoo. The subjects of a city-wide media campaign were captured at a 3 day open casting in downtown New York. From 1000 attendees, 24 finalists were selected to
become the face of the brand, in a campaign that blended the humble profile picture, classified ads and the 15 minutes of fame that Warhol promised.
Photography by:
Dan Martensen, Danielle Levitt, Kenneth Cappello & Brooke Nipar.
Completed at Exposure with an immense and talented team.
Live Unlimited


Synopsis Credits
Identity design and art direction of new brand Live Unlimited’s FW12 launch.
A monogram was created to work alongside studio imagery. Visit Website.

Photography by Brendan Freeman.
Rockport TruWALK


Synopsis Credits
Conceptual development for Rockport’s technology driven collection, inspired
by drafting tables and the balance of art and science.
Photography by Robin Broadbent
Completed at Exposure.
Converse x UNDFTD x Footlocker


Synopsis Credits
To announce Converse, UNDFTD and Footlocker’s latest partnership, a portfolio of imagery captured by Shaniqwa Jarvis formed the basis of a printed ‘zine and launch event, celebrating the street cast subjects’ personal style.

The self styled cast were photographed around their own New York neighbourhoods, each interpreting the collection in their own way.

Photography by Shaniqwa Jarvis.
Completed at Exposure.
Rockport SS12


Synopsis Credits
Art direction of seasonal asset package for American footwear brand Rockport. The content followed a journey from the city to the beach, captured in New York city & state. Lifestyle photography by Guy Aroch.
Product photography by Robin Broadbent.
Completed at Exposure.
Rockport FW11


Synopsis Credits
Advertising and retail assest creation for American footwear brand Rockport, captured in various locations in Los Angeles. Photography by Guy Aroch.
Completed at Exposure.
Beth Ditto at Evans


Synopsis Credits
Art direction & design of a retail and pop up store campaign for plus size line Evans, part of the Arcadia portfolio. Lively imagery and bold typography formed the basis of the palette, which lead to a pop up shop in Selfridges. Photography by Chad Pitman.
Styling by Laura Michael.
Petra


Synopsis Credits
Brand identity for a womenswear startup by Petra Eccleston. The elegant punk attitude in the collection was referenced with a rudimentary brand mark. Photography by Aitken Jolly.
Completed at Six Creative.
Levi’s Engineered Jeans FW10

Levi’s Engineered Jeans SS10


Synopsis Credits
Art direction of key seasonal imagery and look book for Levi’s Engineered collection. A rogue art show in a school gym provided the basis for the shoot, brought together in a perfect bound volume wrapped in branded packing tape. Photography by Dean Chalkley.
Completed at Neighbour.
Levi’s Vintage Clothing FW09


Synopsis Credits
Creative direction of Levi’s Europe’s vintage concept, used across trade, digital and retail. The collection was inspired by prison uniforms and a life behind bars. Fittingly, the imagery was captured in the yard and halls of a derelict magistrate’s court in east London. Photography by Immo Klink.
Completed at Neighbour.
Levi’s Blue FW09


Synopsis Credits
Seasonal image delivery & look book for Levi’s fashion led denim collection. Photography by Ben Toms.
Completed at Neighbhour.
Levi’s Vintage Clothing FW08


Synopsis Credits
Art direction of key seasonal imagery and trade look book for Levi’s Vintage Clothing. In keeping with the re-creative nature of the collection, we imaged the street cast subjects in the only location in the UK containing giant American redwoods. The imagery was displayed in a pair of books held together by a double-spine dust jacket. Photography by Immo Klink.
Completed at Neighbour.
Levi’s Vintage Clothing SS08


Synopsis Credits
Art direction of key seasonal imagery for Levi’s vintage collection. An ensemble cast was captured in a studio with western themed set design to fit with the season’s ‘Rogue To Vogue’ inspiration. Photography by Dean Chalkley.
Set Design by Matthew Duguid.
Overview